Goodbye Dainty Doll, Hello No7!

That dreaded day arrived. The day when the last of my Dainty Doll foundation ran out, ‘sniffle’. Just when you think you’ve found your perfect shade, then bam! They take it away from you. I spent a lot of time trying to find out where I could buy more online, but I hate to say it… Dainty Doll seems to have been discontinued. There are just the odd products left on eBay and Amazon now. I’m not sure why though, as nothing was officially announced, and I can’t find any news online.

So off I went in search for something to replace my much beloved DD liquid foundation and concealer. Now, being a fair maiden means that finding a shade that suits you isn’t as easy as you might think. I headed to Boots in hope I would find something (that wouldn’t make me look orange!). In most Boots stores there is a service called ‘No7 Foundation Match Made Service’, which measures your skin’s colour and matches to your perfect skin-true foundation.

The assistant asks you a few questions regarding what effect (shine, matt etc.), what skin type you are, and how much coverage you want from the foundation. A whole questionnaire just for your face! Although I wasn’t the slightest bit surprised when the device chose the lightest colour foundation they had – Stay Perfect Liquid Foundation in shade ‘Calico’. In my head I was laughing thinking I was too pale for this brand, however when the assistant applied it to my jawline, it was perfect! It looks exactly the same as the DD foundation, and did I mention No7 is on a 3 for 2? I bought two of the foundations and one concealer – Match Made Concealer (which is also uniquely matched to your skin tone using the No7 Match Made service), so I picked out the same shade as the foundation – ‘Calico’.

If you have been using the Dainty Doll range like myself and have struggled to find a replacement, look no further! I think the reason why I stick with the same products is because I like what I like, as others may agree. Once you find a shade that suits you, why would you need to try any others? No one likes change, however I’m so glad I managed to find a replacement to my everyday makeup so fast. The finish is semi matte, and gives a medium coverage. One pump of the dispenser is just the right amount, and only time will tell if it is weather proof too!

Have you tried this foundation before?

Frankie x

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